The retail experience begins right at the doorstep of the store. As is, footfall in retail stores have been dipping since the pandemic set foot in the world. Not to mention the boost of online shopping has only made it worse. In such a situation, drawing out a crowd and actually retaining customers has a lot to do with the unique proposition that a store offers. While products are primary, design also plays a vital role in a customer’s experience within the store. The interior design and architecture of a store is a huge part of its visual merchandising, a...