For any structure, commercial or residential, the materials that build it define its true essence. While designs are imprinted onto paper, it is the perfect blend of materials that help in shaping a structure effectively, bringing a designer’s vision to life.  The right kind and type of materials have first a lot to do with what the purpose of a building is. While approaches for residential designs are more laidback, the materials used too are done in a way to create softer and comfortable spaces.  On the other hand, commercial spaces signify activity, work and alertness making their design approach...

The retail experience begins right at the doorstep of the store. As is, footfall in retail stores have been dipping since the pandemic set foot in the world. Not to mention the boost of online shopping has only made it worse. In such a situation, drawing out a crowd and actually retaining customers has a lot to do with the unique proposition that a store offers. While products are primary, design also plays a vital role in a customer’s experience within the store. The interior design and architecture of a store is a huge part of its visual merchandising, a...