Redefining Luxury in Hospitality

There has been a conspicuous revolution in hospitality industry in the past decade. Luxury has constantly been a prime aspect for F&B projects. Even though exclusivity serves as a crucial criterion, the concept of luxury, globalisation and digitalisation have also placed their stalwarts in the idea.

With growing number of consumers, the demand for luxury options has increased over the years. As travel these days has become more accessible, present-day personage is well-travelled and appreciates the finer things in life. Travelers today want substance over style and it becomes a designer’s responsibility to create a clear distinction in the luxury market with their creativity and innovation. 

While cost is not a leading factor in the lives of elite class nowadays, they look forward to an unexpected experience out of everything. Their zeal for discovering a wow factor in almost everything navigates their vocabularies to believe that experience is more highly valued than consumption.

For achieving this wow factor in our projects, we at DesignEx aim to amalgamate style, comfort and worldliness together. We believe in creating spaces that are multifaceted in nature incorporating distinguished design-scheme. Some features that we include to add up on the glistening factor to our hospitality projects are described below:

Blending Heterogeneous Design Styles:

Designers outline their projects such that they showcase versatility, blending heterogeneous styles so that the users can experience a cacophony of essences. Our project ‘PVR Home’ is one such example of luxury which caters to its distinguished patronage producing an out of the ordinary experience. Shelling out an international vibe, this place presents its crux as a fine blend of genres that have been adapted from all-around the world. It is a members-only club with contemporary sophistication of a European style residence. The quintessence of diverse design styles can be felt from initiation in an exclusive lift lobby impersonating the entrance of a beautiful residence, modelling a London walk-up apartment.

Using a typical design scheme: 

One can always use a completely deviated furniture palette or colour scheme from the design style of a space which maintains the intrigue of the patrons. Like in PVR Home, we have consolidated furniture serving as an assortment of colorful hues while the walls pertain primarily to white tones. The furniture pieces range from contemporary to colonial, depending on the defined experience that space has to offer. The dining, adjacent to the music lounge, utilizes a splurge of mustard & vibrant blue furnishings while the bar comprises of cherry stools in a tropical theme, highlighting the divergent color scheme of the area.

Unconventional Design Elements:

Unconventional design elements can also be a part of an offbeat endeavor. Unconventional material palette may be subsumed to get the legitimacy of a luxury project. In the entrance lobby of PVR Home, a stunning chandelier from Mud Studio in South Africa dangles from the illustrious ceiling. The area is cladded with mirrors, giving the space an infinite look, adding a subtle yet exclusive persona to the entry. Also, a vestibule contrived with stained-glass wall and wooden paneling serves as the way to the washrooms, granting the sphere a radiant persona.

Enhanced Landscape Features:

As urbanization is on its peak these days, people prefer to dine-in at open spaces that include numerous green areas aiding to their visual and psychological needs. Hence, designers tend to incorporate a green aspect in their designs, customarily on rooftops treating them as terrace gardens. Elaborating on the terrace at PVR Home, it’s Alfresco Dining invites users to a lush, fresh and vibrant ambience enhanced with a fancy chic character. The landscape design here aims to infuse connectivity between the built environment, the users and the natural environ circumscribed around us. With vertical planters as well as potted assets along the line of the walkway, the design makes a conscious effort to unveil the sustainable aspect of the structure. 

Thus, for a design to stand out for its out-of-the-box creativity, the designer ought to keep in mind the current trends, luxury being the key aspect. It is prime for a designer to strategize their design process and establish his/her pioneering ventures into the world of new era of architecture and interior design.  Ar. Smriti Raheja Sawhney with DesignEx, aims to retain her root ethos of giving an experiential touchstone to the millennials and HNIs through her luxurious designs.


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