Digital art in architecture and interior design
Posted by MOHIT BHATNAGAR

The world of digital designs is limitless in the sense that there is no limit to the creation, concepts, ideas, technology and even building of a virtual art piece that is coded and actually exists in pixels and not in the real life.
Recently, ‘VIRTUAL FURNITURE’ has earned its creator a whopping million dollars on the nifty gateway that sells all digital art through payments in cryptocurrency.
As cryptocurrency has essentially been welcomed by many, the mainstream luxury real estate has been stepping in the direction of digital creations and interiors that are bought through bitcoins via Non Fungible Token or NFT’s. NFT’s are unique digital tokens that guarantee the certified ownership of the digital material via the blockchain.
NFT’s are usually used to buy and sell digital assets ranging from artworks, memes, furniture and even a virtual house. This virtual asset can be applied in the real world as an imaginative dreamscape or a gaming world.
The exponential rise of the ways cryptocurrencies work has been most observed during the COVID 19 times, taking virtual reality to a different level and its surge in digital architecture sales prove that people want to use new-age currencies as an investment in the future.
The NFT augmented reality is set to become more interactive and a more immersive experience for virtual architecture lovers and its potential has reinforced a virtual parallel universe of architecture.
WHAT IS NFT FURNITURE?
Graphic designer Andres Reisinger recently has sold his furniture line through blockchain encrypted non-fungible tokens in a 450,000 dollar transaction, sold out in 10 minutes. This one of a kind of virtual furniture is set to manufacture into real furniture based on sales and popularity.
NFT furniture is basically a virtual furniture curation that doesn’t exist in real life and is a part of augmented reality.
So what do we do with the furniture we cant sit on?
The owners can use the furniture pieces to curate their virtual world like Minecraft or any gaming station or actually go into the manufacturing process and up for sale. Reisinger wants to manufacture tye popular pieces believing that furniture that is popular and only relevant should be mass-produced, helping profits and removing the excessive production in the architecture and construction industry.
NFT FURNITURE AT DISPLAY
THE HORTENSIA
the Instagram-friendly works blend mid-century modern vibes with pastel backdrops, or what Metropolis magazine calls “dreamscapes” that exist “at the intersection of architecture and advertising.”The Hortensia is one of the “impossible objects” that was offered in “The Shipping,” along with similarly fantastical objects.

Andrés Reisinger, Hortensia
“I believe the physical and the digital are merging towards unity,” Reisinger told Artnet News in an email. “I create to bridge their boundary, in order to reveal the infinite possibilities of the digital.
THE MARS HOUSE
The mars house is the first-ever digital house that has been sold at 500,000 dollars that were designed by artist Krista Kim. The house is set to explore the world of possibilities as Kim talks about the new experience of a meditational room or a green room for relaxing experiences inside homes and make a more immersive and well being oriented experience for the owners.
Mars House, the world's first digital NFT (non-fungible token) home, has recently sold for more than US$500,000
THE PINK TABLE
bulbous Pink Table in shiny bubblegum pink. The Instagram-friendly works blend mid-century modern vibes with pastel backdrops, or what Metropolis magazine calls “dreamscapes” that exist “at the intersection of architecture and advertising.”The Hortensia is one of the “impossible objects” that was offered in “The Shipping,” along with similarly fantastical objects.

Andrés Reisinger, Pink Table
DIGITAL ART AT DISPLAY
Using dreamlike landscape to digital architecture has taken Instagram by storm. Virtual reality has taken one step further in virtual interiors and architecture. While the dreamlike scenes may take inspiration from real-life
incorporating real-life objects like designer furniture or real-life materials — they’re created entirely via digital mediums and thus appear somehow more beautiful and refined than even the most stunning of natural sights.
The underlying themes are calming and creative amalgamation depicted through pastel skies, floating spherical objects and serene water bodies. Such art is used to depict peoples escapism into the reality of their choices and shared all through Instagram. The new architecture based escapism has become truly viral during the pandemic.
THE DYSTOPIAN SCENERY
There’s also the pink-hued works of Venice-based designer Massimo Colonna; Ouum, a 3D design studio in Ukraine; and Prague-based designer Filip Hodas’s dystopian scenery
Simon Kaempfer, Dreamscapes & Artificial Architecture, Gestalten 2020.

Simon Kaempfer, Dreamscapes & Artificial Architecture, Gestalten 2020.
IMAGINED REALITY
Pastel tones, dream-like scenes and unconventional, abstract compositions are all present in the creations of French Hugo Fournier, architecture, design and technology meet imagination and are taking us to a utopist world.

Hugo Fournier meditative landscape
Paris-based designer Hugo Fournier’s minimalist, meditative scenes are included too, as are the lush, green landscapes of Paul Milinski. His visual world and his personal, unconventional scenes represent the artist’s own longing to escape.
Overall, Digital art has come off as a limitless source for discovery, creativity and greater returns into the new phase where work from home has led us all to look at the internet of things and depend on them to ensure escapism and create our world of newer technology. The architecture industry has certainly tapped on augmented reality and created a world of difference for common people and ultra-luxury real estate. Digital architecture is the new phase of arch interior industry.
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