Restaurant interior design concepts have been undergoing a major shift for a while now. The focus of both consumers and owners alike is shifting more towards developed aesthetic concepts over simple ones.
The reason for this is pretty simple. In the generation of snapchat and Instagram , each spot, even if it’s where one dies needs to be an insta worthy one. Further, in the plethora of options available to diners, having a unique concept is the only way to capture their attention and draw out more business.
A lot of restaurants have thus been focusing on specific themes and aesthetics, and developing the restaurants around it. One of these, captured by a few restaurants, and a particularly great one if you have a flair for drama is the Hollywood glam aesthetic.
The Hollywood glam aesthetic draws from the golden era of hollywood. The idea of this aesthetic is all about the glam, drama, vibrance and uniqueness of Hollywood to be captured into a set of features.
Picking this aesthetic can surely help restaurants catch the eyes and the hearts of their diners in a blink.
DECODING THE HOLLYWOOD GLAM
The Hollywood glam or Hollywood regency aesthetic is well known in interior design. The aesthetic essentially draws from the 1930’s, often called the golden era of Hollywood.
This aesthetic has a rather clean approach to dramatic interiors. The principle is to keep it neat and clean, yet create an effective flair through the interior design. The style is dominated by a lot of decadent fabrics, bright colors and peppy patterns.
The most important in the aesthetic is the sentiment of being limitless. The aesthetic ditches sticking to one theme, rather tries to mix and match to create a colorful symphony of different elements and ideas put together.
In a restaurant having such a happy and fun aesthetic can prove to be amazing. Here are the features you can add to give your restaurant the Hollywood glam makeover.
THE COLOR CODE TO GLAM
The first thing while making your choices, and perhaps the most important in the color scheme that you pick. Since the aesthetic is all about the glitz and glam, expressing as you like, you can pick just about any color you want and make it work in a fun way.
In particular, this aesthetic had a lot to do with bright and saturated hues that make a space pop. To stay bang on theme with the Hollywood glam, you could dip into jewel tones such as emerald, deep ruby, amethyst all over.
You could also choose to contrast/balance with monochromatic pastels to create an overall harmony in the design. For a splash of life, you could also swap to a hot pink, an aqua blue or a minty shade for a unique look.
You can choose to go for a monotone look, or opt for a dualtone design. The only thing to keep in mind is no matter the number of colors you use, it mustn't clash or appear chaotic.
REIMAGINE THE FLOORS
To truly go glam, no place can be left simple and boring. Thus, to make the place pop, the flooring that you pick has to take on a new approach as well. There are two concepts that you can go for in this aesthetic.
If you wish to keep things simple and clean, you could use a tile or stone floor, particularly one that has a reflective finish. The glossy effect of the flooring can give something extra to the restaurant without doing too much to it. To get the look, you could go for ceramic, vinyl, or lacquered tiles or even keep it simple with a stone tile like marble.
Another flooring concept to try is one if you wish to keep the peppy colorful theme going, you could go for a patterned floor. Patterned floors are a huge statement of that era and can spruce up the place with ease.
Whether you go for edgy color combos or keep it classic with balck and white, there are a bunch of different patterns to try. You can draw from Memphis design to achieve the right pattern.
BE BOLD WITH PATTERNS
Red Herring, Los Angeles
Patterns anywhere and everywhere are a huge part of this aesthetic. Be it the floors, the walls, or the decor you pick, you musnt shy away from incorporating a lot of different prints and patterns.
To make it easier, for a simpler approach you could stick to the classic polka dots, zig zag or parallel lines set of patterns. You could also go for bold tropical patterns, or unconventional animal prints that have been repeatedly used in this aesthetic.
Alternatively you could go for solid colors, patterned with metallic tones. Try to keep the patterns geometric and well balanced so as to maintain the edgy aesthetic overall. You could also opt to extend the pattern/unique shapes to the fixtures that you choose for an added effect.
FLIP THE FURNITURE
No we don’t mean it literally! The idea is to flip what we think when we imagine restaurant furniture. The classic straight desk chairs don't quite fit into this aesthetic. Rather, you can swap the simple furniture for more edgy and unique pieces.
Since the overall vibe is eclectic you should go for uniquely shaped furniture, or simple furniture spruced up with prints and decked up to look a little different. A big hit in this aesthetic is upholstered furniture.
Heavy upholstered furniture pieces have a certain luxurious look to them which fits into the theme perfectly. In particular, lush fabrics used for upholstered furniture can truly bring out its look.
You could go for satin, faux fur, simple or crushed velvet like textures to give it a rich look. You could also look into metallic accented furniture to complement the colors right.
MIRROR MIRROR ON THE WALL, OR ANYWHERE
Mirrors are a crucial element to capturing the true spirit of Hollywood glam. Adding mirrors was looked at as a way to showcase opulence and class. Including mirror settings into your restaurant's interior can seriously jazz it up.
Not to forget, large scale mirror installments help add an illusion of space to the place as well making it look larger and more spacious. Since the overall vibe is very over the top, you could go for a complete mirrored wall/ceiling setup.
For more subtle ways to include the material, you add smaller framed mirrors, decor pieces featuring mirrors or even mirrored tables for a unique and striking effect.
If you wish to go for something unique, you could also try adding tinted glasses. Be it in the windows or simply as part of your decor, bright yet soft tinted glass features can help elevate the look.
MAKE THE ART SHINE
Art plays a huge role in doing true justice to the glam yet classy look that the aesthetic goes for. In particular the art of this era had a lot of different art forms dominating the scene.
To begin with, bright animal sketches and prints were well loved. You could go for a similar art with offbeat colors to best capture the look. For a more dramatic or retro vibe, two art forms were repeatedly featured in the aesthetic.
Firstly, are wall murals of pop icons of the era in monochrome or ben day dots art style.
Secondly, artsy and bright posters of retro iconic films were also included. You could similarly go for framed retro posters or pop art figurines to enliven the overall space, and also make a gram worthy spot.
Overall, the Hollywood glam is glitz and jazz done in a neat and sophisticated way. The aesthetic balances minimalism with drama and bold designs to create a fun yet simple surrounding. For restaurants, such an aesthetic can help them up their wow quotient and attract a lot of clientele through unique and impactful design.
Try out the above tips to glam it up the right way!