In the covid era, almost every industry has had to face certain transformations. For the retail industry too, to encourage people to take a break from online shopping and step into outlets has become a challenge. In the convenience of the internet life, drawing customers requires something of a unique proposition, or at the very least something that is attractive enough to make that move.
This is why there has been and needs to be an increased focus on architecture and interior design to create a positive ambience for the visitors. Boutiques and fashion houses in particular, have been stepping up their game in order to develop an environment conducive to more customer visits and ultimately boost business.
Transforming the interior design through well thought out layouts and elements has the power to make just about any space a vision to look at. Keeping up with trends while being in touch with the timeless classics, the two need to be balanced for a perfect outcome.
Here’s how you can transform your boutique/fashion house through interior design:
THINK OF A COLOR SCHEME
The basic color scheme in the space is hard to pick, however, narrow it down considering certain factors. Primarily, think of your brand and see if you have certain colors that have been associated with your branding. Further have a look at what’s trending alongside planning in a way that the color scheme doesn’t phase out over time.
To begin with, focus on hues that are related to your branding. Go for more neutral hues in the given shades to create a design that matches your theme yet is subtle enough to work great, even as the decor is switched from time to time.
Even if you do not have a particular color palette associated, look towards more neutral colors as they are a timeless pick and won’t suddenly feel like they are out of trend.
PICK A FLOOR
The kind of flooring that you pick is vital to the entire experience. Having the wrong kind of flooring would only mean discomfort and an overall lack of integrity in the design, making it a crucial part. To begin with, you must decide what kind of an ambience you are looking to develop in the store space.
For instance, if you wish to go for a luxe aesthetic, going for a classy marble or a rich carpet tile floor may be the way to go. If you are looking to develop a more cozy and comfortable vibe, the carpeting could work equally well. For a timeless and charming alternative, you could go for a classic wooden floor.
You could also try out vinyl tiles for a smooth and simple look, or switch it up with patterned tiles depending on what is the most well suited for your store space.
Ensure to pick a material that is durable enough to withstand the foot traffic and is easy to clean so as to keep it in mint condition as far as possible.
PLAN THE DISPLAY
The display and shelving is perhaps the most important factor in any boutique or fashion house. Putting your creations up for display is the best way to attract passerby customers and give them a peek as to what’s in store.
The first thing to do is pick out the kind of display you would need depending on the nature of products you sell. For more simple foldable clothing pieces, you could opt for plexiglass, or wooden shelves to house teh products. For heavier couture liek settings, having a classy gold or silver accent hanger rack could work particularly well.
A display facing outwards also must be planned with a very eye catching design in mind to draw in customers. Put up your best foot forward and accentuate through architecture and design by firstly creating display zones at the front and throughout the store, accentuating focal points through lighting and moldings and adding a pop of color that stands out.
OPEN UP THE LAYOUT
A trendy choice and perhaps the most suitable of all for a fashion retail store is to have an open layout. Having an open layout essentially ecnompasses keeping the partitions and divisions in a space to a minimum or eliminating them completely. Having such an open layout is a rather positive pick as it is conducive for customers to be able to navigate themselves freely through the store.
Fewer divisions also means that the visibility of products increases throughout the store while giving it an illusion of having a bigger space. Even if you wish to have separate sections respective to purposes, you can go about zoning the space without putting up walls and partitions.
The easiest way to go is to utilize the way you layout the display and racks to seperate off areas. You could also use lighting to separate each section from the other.
A more defined way to go would be to utilize architecture by adding a step, a separate platform, or switching up the design in certain sections to define them as different.
SET UP A BRAND FOCAL WALL
Conveying and representing your brand and it’s value is very important. Especially in the fashion segment, you require something that screams your brand the moment a consumer steps into the area and a focal brand wall can do just that.
You can choose to create the focal brand wall either next to your entrance or directly in line with it. Having one directly in line with an entrance is preferable since it would be a way to display it as well. To set up a brand wall the first thing is to figure out a wall covering.
Whether you choose to keep it simple with a solid colored wallpaper or go all out with a fun print or even a customized wall mural, ensure you make it look spectacular. Further, have your brand name be etched onto the wall loud and clear along with some decor and lighting elements that help throw focus on it.
Since it is a boutique interior, utilizing materials such as fabrics and thread reels to deck up the walls could be an interesting and on point pick.
CHOOSE THE RIGHT LIGHTING
Lighting is crucial to accentuate a space and develop an ambience throughout. For an effective boutique space, layering lights effectively is important. To begin with, pick out a focal piece of lighting to be placed in the store.
Having a central piece of lighting is an addition to the decor and helps create a charm in the place. You could opt for a vintage chandelier, a modern cluster light or go for a unique contemporary chandelier depending on what works best with your brand.
Consecutively, throughout the store, opting for soft yet bright hues of lighting is best. It needs to be placed along the periphery so as to give ample lighting without making it too harsh.
You could also add a few spotlights throughout the space to accentuate certain portions or products that are the most eye-catching. You could also choose to put in lighting powered decor pieces to jazz up the space.
CREATE A COMFORTABLE SEATING
Having a proper seating zone or atleast seating pieces throughout the space is very important. It allows for one to be comfortable while they shop and browse, and take a break.
Having a dedicated seating space is also great as it gives one the opportunity to consult and interact with clients when needed comfortably. For a more scattered layout, add in similar seating pieces throughout the area in manner to keep the walkways clear yet not isolate the seating.
For a more focused approach, you could pick a portion in the space that does not interrupt with the other consumers yet is central enough to be clear and visible. Add in comfortable couches and chairs, paired with a coffee table for effortless perfection.
Overall, curating a boutique's interiors well is important to create an environment positive for shoppers as well as help boost business. Follow the above tips to set up a gorgeous boutique interior for a fine consumer experience.