6 Smart ways the hotel industry has redefined luxury

Smart technology has changed the face of luxury hospitality. Especially in the hotel industry, smart technology is playing all the crucial roles from sustainability, social responsibility, technological innovations and personalised experiences  In many ways the hotel industry is leading the path of smart business technology, It has enabled hoteliers to reach new levels of profitability. Luxury has been redefined with a personalised guest experience. With the pandemic, the face of travel has changed and technology and smart business are all the more necessary to be the messiah for travellers and hotels in general. 

The hotel industry has switched its practices to more wellness-oriented ways that are reducing the anxieties of travellers after the pandemic, into a safe and secure world of travel where they can have a personalised and synchronised travel experience altogether. The industry is going through massic changes and we are here to talk about it. Luxury is no more the domain of uber-rich and has been redefined to fit into the experiences of all kinds of travellers with technology in mind. 

There is a focus on one on one personalised experience, getting back to basics and having a more authentic approach to the world of travel and hotel experiences. Luxury is all about the safest and personalised experiences for the people who love to travel. 

The core of travelling has transformed, travel, for example, has new segments of demand. To meet these newly emerging changes in the hospitality industry and the luxury world, better techniques, smarter technology has been incorporated in the sector and here are some of the trendiest and effective ways the luxury industry has changed for good:

NEW NORMAL WITH NEW INTERIORS

Wellness spa at a luxury hotel

Luxury destinations and resorts have set all kinds of new-age technology and the internet of things to suffice the ways a new era of travel has initiated. Newer methods incorporate the sanitation and secure elements of travel destinations and resorts. 

Social distancing, wellness centres, health pods and recreational activities to help enhance the health and mental balance of the travellers has been accorded as the prime channel to bring in and harbour global traffic. 

Health and safety are topmost priorities in the hospitality industry. From thermal screening of employees as well as guests, intensive hospital-level sanitisation and contactless services. 

Bots and contactless technology has changed the ways we travel and spend our free days in the luxury of things. 


PERSONALISED SPACES

Outside personalised seating spaces

Over the past few years, the demand for luxury has increasingly shifted away from the goods to cater to experiences and has shifted towards the rise in the demand for personalisation that has created a hospitality experience in which the hoteliers are offering inherently unique and personalised services for their customers. 

Personalised spaces for different experiences have been coming up to cater to a wider audience rather than a similar game plan for every customer.

Some have been incorporated in spas and wellness centres while others in a wide range of recreational activities. Luxury Hotel interiors have developed into a personalised space experience for everyone.

Just like Amazon and Netflix has levelled up in creating a personalised experience for their viewers, in a similar fashion, the luxury hotel industry has to create a top-notch personalised experience through the deliverance of unique amenities and offers that they can’t refuse.

This can be achieved in much simpler ways as well like in-room amenities like pre-set temperatures, personnel theatre, landscape view, automated menu and ordering services, lighting and music setting and the like. 


WELLNESS INITIATIVES

Open gyms in the luxury hotel


Wellness based travel is becoming all the rage for some time. The wellness-based tourism alone accounted for $640 billion in 2017 alone, according to The Global Wellness Institute. Wellness centers are a highly common area when it comes to luxury hotels as travelers are demanding more health-conscious choices and services.

 Luxury hotels around the world are creating wellness rooms that are personalized in comfort and relaxation along with fitness. Each room has amenities like aromatherapy centers, vitamin-infused baths, spas, treatments and nature extracted therapy that is healthy and beneficial. From yoga, cycling, meditations, wellness retreats are selling it all and treating the travelling experiences as more inclining toward rejuvenation of the body. 

Heath focused dining options, local fitness offers, bike share programs and smart technology is offering a hand in wellness centric luxury travel. 

After all, it is no more in the grandeur of things but an overall personalised, wellness-focused experience that the new age travel is shifting towards.


ARTIFICIAL INTELLIGENCE


Cleaning bots at work 

AI channeled bots are also a very attractive initiative. From in-room services to contactless feedback, these bots are truly becoming an eye-catching luxury experience in the age of technology. Specifically, think of positions like valet, cleaning and maintenance, room service, property management, or security.

Artificial intelligence has been incorporated in luxury hotels for contactless delivery and services. From voice automated commands to chatbots all the AI has been to cater to the changing needs for post-pandemic recovery.

It removes the necessity for different departments of work like cleaning, valet services, check-ins and check out and plenty others, with simple incorporation of automated bots.


VIRTUAL AND AUGMENTED REALITY

VR gaming experience in luxury hotels

Virtual reality, or VR for short, is one of the biggest emerging technology trends and the business world is gradually coming to terms with the various opportunities it provides. virtual reality has particular appeal because it can digitally transport potential customers to a hotel or travel destination. 

Virtual reality is a computer technology, which utilizes images, sounds and physical sensations to make users feel as though they are physically present in a virtual world. Virtual reality technology typically makes use of VR headsets and this equipment enables users to look around and immerse themselves in a digital environment.

One of the most common uses of virtual reality in the hospitality sector so far has been the creation of virtual travel experiences, using 360-degree video technology. Through this, users can experience a virtual recreation of different aspects of travel, from the flight to arrive, to some of the key sights. use of virtual reality technology within the hotel industry are virtual reality hotel tours. These tours can be made available on hotel websites, allowing guests or potential guests to take a look at their hotel room, or other parts of the hotel before they book or before they arrive.

While these tours are best experienced with a VR headset. one of the more interesting uses of VR technology in recent times has been the creation of virtual reality booking processes


DIGITAL GUEST EXPERIENCE

Smart rooms powered through Bluetooth


Digital experience has been cemented in the present post-pandemic travel to ensure safety with luxury. From voice technology to digital payments, there is renowned flexibility in the ways of conducting business in the hospitality sector. Instead of an overload of information, a voice-based search is designed to deliver personnel and specific results. Amazon has taken initiative to take the hospitality industry services to deliver a personnel and customized experience by bringing in its voice assistant tech in the hotel industry. Smart rooms are inculcating the need of the hour to cater to guests. From automated services in temperature, lightings, entertainment spots and the like the smart rooms can configure room functions with ease. Drone technology is also been utilized in photography and videography concepts for digital marketing and selling the place through virtual modes. Flexible payments have also been increasingly utilized using digital payment modes as payment should be seamless, easy, and fast. In other words hassle-free.






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